Summary of Executive - Marketing Automation Developer

Designs and executes solutions on enterprise-grade Marketing Automation platforms such as Salesforce Marketing Cloud, Adobe Campaign, Oracle Eloqua, Braze, Iterable, or similar, with integrated Customer Data Platforms (CDPs) to drive personalized, omnichannel customer engagement.

Partner with business stakeholders to translate marketing strategies into technically sound campaign solutions.

Develop and launch complex, automated, cross-channel campaigns (email, SMS, push notifications, etc.).

Translate business objectives into actionable data flows and campaign logic, utilizing available marketing automation and CDP tools.

Design and document campaign workflows using segmentation, personalization, and automation capabilities of leading platforms.

Provide platform-agnostic best practice recommendations to improve campaign performance and deliverability.

Leverage CDPs (e.g., Salesforce Data Cloud, Segment, Tealium, mParticle) for unified customer profiles and real-time personalization.

Utilize SQL, scripting languages (AMPscript, JavaScript, etc.), and automation tools to prepare, transform, and manage campaign data.

Build and manage data imports/exports, segmentation queries, file transfers, and audience targeting processes.

Create and personalize emails using HTML and dynamic scripting based on customer attributes and behaviours.

Define journey triggers and logic using available entry sources such as APIs, data extensions, real-time events, and lists/audiences.

Ensure cross-platform compatibility in email rendering across major providers (e.g., Gmail, Outlook, Apple Mail).

Work independently and collaboratively to ensure high-quality campaign delivery and client satisfaction.