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Job Description

The Responsibilities of the Role:

• Strategy & Planning
  Define the digital marketing vision and roadmap. Develop strategies that align with Scicom’s corporate goals across CLM, GovTech, AI, and DES. Set OKRs, allocate budgets, and present quarterly outcomes to the COO and ELT.
• Website, SEO & Content
  Manage the Scicom website as a mission-critical asset, ensuring performance, accessibility, and compliance. Lead SEO strategy, content systems, and localization. Guarantee Lighthouse scores ≥90 and WCAG 2.2 AA compliance.
• Performance Marketing & Campaigns
  Deliver integrated demand generation: paid media, ABM, retargeting, lifecycle programs, and multi-channel campaigns tied to HubSpot CRM.
• Data, Analytics & Optimization
  Lead GA4 and BI dashboard implementation. Analyze funnel conversion (MQL→SQL→Revenue), optimize CAC/LTV ratios, and oversee experimentation (A/B testing, CRO).
• Brand & Governance
  Ensure Scicom’s brand is consistently applied across digital channels. Manage awards, public recognition, IR digital assets, and Careers branding. Uphold compliance with PDPA, ISO, and global standards.
• Team Leadership & Vendor Management
  Build and coach a multi-disciplinary team. Manage agency relationships and Martech vendors. Establish operating procedures, performance reviews, and succession planning.
• Client Engagement & Project Delivery
  Partner with clients on digital marketing initiatives that Scicom undertakes on their behalf, ensuring solutions are aligned with client objectives, industry standards, and regulatory requirements. Provide strategic direction and oversight for client-facing digital campaigns, website enhancements, and performance marketing programs, ensuring measurable outcomes and ROI.
• Act as a senior point of contact for clients, representing Scicom’s expertise in digital transformation, marketing technology, and analytics. Collaborate with internal teams and external vendors to design, execute, and optimize client projects, while upholding Scicom’s governance, brand standards, and quality assurance frameworks. Translating client business needs into actionable digital strategies, balancing innovation, scalability, and compliance within B2B and B2G environments.
• Risk & Resilience
  Oversee marketing risk registers, data privacy, vendor continuity, and ensure rapid response plans for digital incidents or reputational risks.
• Governance of Tactical Execution (cross-cutting)
  Ensure governance, quality standards, and accountability across tactical marketing functions (content calendars, SEO optimization, social media publishing, paid campaign execution, and reporting), with execution delegated to managers and specialists.

Oversight of Tactical Execution Areas:

• Content Operations: Content calendar planning, copywriting, editing, localization, and adherence to brand tone across digital channels.
• Website Updates: Page builds, campaign landing pages, SEO metadata, accessibility compliance, and analytics tagging.
• Social Media: Publishing schedules, monitoring engagement, managing partner/employee advocacy content, and paid social optimization.
• Search & Paid Media: Daily management of paid search, display, and retargeting campaigns, ensuring keyword strategy and conversion goals are met.
• Campaign Reporting: Weekly/monthly reporting on KPIs, channel performance, and optimization recommendations using GA4, HubSpot, and BI tools.
• Marketing Technology: Day-to-day operations of CMS, marketing automation tools, and consent/compliance platforms.

Director-Level Expectations:

• Provide significant input into function-wide strategic initiatives, contributing to policy and procedures for digital growth.
• Lead complex, business-wide projects such as the Website Revamp Program and Investor Relations Digital Transformation.
• Act as a deep technical expert in marketing technology, influencing decisions beyond the marketing function.
• Lead the direction of team, embedding a high-performance culture aligned with Scicom’s values.
• Represent Scicom as a principal contact for agencies, platforms, regulators, and industry bodies.
• Train, guide, and coach less experienced specialists across the business.

Requirements for the Role:

• Degree in Marketing, Business, or Technology; MBA preferred.
• 15+ years in senior digital marketing leadership roles with global remit.
• Proven ability to deliver pipeline contribution (35%+ sourced or influenced by digital).
• Mastery of SEO/SEM, paid media, CRO, analytics, marketing automation, and MarTech stack integration.
• Technical fluency to engage with engineers and clients on GovTech platforms, AI/ML in CX, and DES solutions.
• Experience in B2B/B2G marketing within regulated industries.
• Strong commercial acumen and executive-level stakeholder engagement skills.

Competencies and Behaviors:

• Leadership – Listen authentically, energize and inspire, align across the enterprise, develop others.
• Integrity & Compliance – Demonstrates Scicom values of Respect, Integrity, Service, Excellence, Stewardship.
• Commercial Acumen – Manages budgets with ROI discipline, translating marketing activities into revenue impact.
• Innovation – Scans the evolving digital ecosystem, integrates new platforms and methods to maintain competitiveness.
• Resilience – Exercises sound judgment in complex and sensitive situations.

The Package :

• Attractive Salary.
• Medical and hospitalization coverage.

Experience Required :

• Senior Level

Location :

• Kuala Lumpur, WP, Malaysia.

Employment Type :

• Full Time.